Privacy Policy

This Privacy Policy describes how Outfi ("Outfi," "we," "us") collects, uses, and shares information when you use our mobile application (the "App"). Outfi is operated by Enes Baydere, an individual operating Outfi as a sole proprietorship based in Texas, United States.

If you have questions about this Policy or your data, contact us at outfi.app.team@gmail.com.

1.Who can use Outfi

Outfi is intended for users 16 years of age or older. We do not knowingly collect personal information from anyone under 16. If you believe a child under 16 has provided information to us, please contact us and we will delete it.

2.Information we collect

Information you provide:

• Account information: email address and password (passwords are stored only as salted hashes by our authentication provider).
• Profile information: display name, username, profile photo (avatar), and a profile QR code that other users can scan to view your public profile.
• Style profile: body measurements (such as height, weight, and clothing sizes), color palette preferences, and material preferences that you provide during onboarding or update later.
• Activity content: items you like, save, or view; the Fits (outfit collections) you create, including their names and cover photos.

Information collected automatically:

• Usage data: screen views, taps, swipes, and feature usage, collected to improve the App.
• Diagnostic data: crash reports, error logs, and basic device information (model, OS version, app version).
• Affiliate click data: when you tap a product link, the click is attributed to our Amazon Associates account so we may earn a commission. Outfi does not receive your Amazon purchase history.

Information we do not collect: precise location, contacts, browsing history outside Outfi, financial information (we never see your payment details — purchases happen on Amazon, not in Outfi), advertising identifiers for third-party advertising, or biometric data.

3.How we use information

We use the information described above to:

• create and maintain your account;
• personalize your style recommendations and product feed;
• process your saved items, Fits, and other in-app content;
• generate AI-assisted style recommendations;
• diagnose crashes and improve performance;
• detect and prevent fraud, abuse, and security incidents;
• communicate with you about your account or material changes to our Terms or this Policy;
• comply with legal obligations.

4.Legal bases for processing (EEA / UK users)

Where the EU/UK General Data Protection Regulation applies, we rely on:

• Contract: to provide the App you signed up for.
• Legitimate interests: to improve the App, secure our service, and operate our affiliate program.
• Consent: where required, including any opt-in analytics outside of essential operation.
• Legal obligation: to comply with applicable law.

You can withdraw consent or object to processing at any time by contacting us.

5.Service providers (subprocessors)

We share information with the following service providers, who process data on our behalf under contractual confidentiality:

We do not sell your personal information. We do not share your personal information with advertisers or data brokers.

6.Affiliate links and Amazon

Outfi participates in the Amazon Associates Program. When you tap "Buy All" or any product link in Outfi, you are taken to Amazon's website or app. From that point, your interaction with Amazon is governed by Amazon's privacy policy and terms. We may earn a commission when you make a qualifying purchase through these links, but we do not receive your Amazon account information, payment details, or order history.

7.Data retention

We retain your account and profile information for as long as your account is active. Saved items follow Outfi's archive schedule: saved items not interacted with for 30 days are auto-archived but remain visible to you. When you delete your account, we delete or anonymize your personal information within 30 days, except for records we are legally required to keep (such as records of legal disputes or fraud).

8.Your choices and rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Correct information that is inaccurate;
• Delete your account and personal information;
• Export your data in a portable format;
• Object to or restrict certain processing;
• Opt out of analytics or marketing communications.

To exercise any of these rights, email outfi.app.team@gmail.com from the address associated with your account, or use the in-app account deletion feature. We will respond within 30 days.

9.California users (CCPA / CPRA)

California residents have the rights described in Section 8, plus the right to know what categories of personal information we collect, the sources of that information, and the purposes of collection. We do not sell personal information and we do not share it for cross-context behavioral advertising. To submit a request, email outfi.app.team@gmail.com.

10.Security

We use industry-standard measures to protect your information, including encrypted transport (TLS), encrypted storage at rest with our backend provider, row-level security policies for database access, and key management for third-party API credentials. No method of transmission or storage is 100% secure. If we discover a breach affecting your information, we will notify you as required by applicable law.

11.International transfers

Outfi is operated from the United States. If you access Outfi from outside the United States, your information will be transferred to and processed in the United States and other countries where our service providers operate. By using Outfi, you consent to such transfers, where permitted by law.

12.Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will notify you by email or in-app notice and update the "Last updated" date above. Your continued use of Outfi after the effective date constitutes acceptance of the revised Policy.